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Union agree partnership with Comedy Central

Sponsoring Update:

Thu, 05. August 2021
Union agree partnership with Comedy Central

1. FC Union Berlin have partnered up with Comedy Central ahead of our third season in the Bundesliga and first appearance in the inaugural UEFA Europa Conference League.

Our family of sponsors and partners has been extended to incorporate the broadcaster who will have a sleeve partnership in the Europa Conference League and DFB Pokal.

"Comedy Central and 1. FC Union Berlin are two partners that are just a perfect match: We are both a bit different from the established in our field, are authentic, humorous and maintain a particularly close relationship with our fans. We are delighted to accompany the club through the season as a new partner - on the one hand, highly visible as a sleeve and perimeter sponsor, and on the other hand, with jointly produced content that will make fans and spectators laugh," said Peter Forner, Brand Director GSA at Comedy Central.

"For us and the boys on the pitch, the sporting competition is the main focus every season and of course all Unioners in the stands always want to see the team win. However, football can also show its entertaining side from time to time. We are therefore very much looking forward to the partnership with Comedy Central and will certainly have a lot of fun together," added Thomas Stäpke, Managing Director of Finance and Sales at 1. FC Union Berlin.

About Comedy Central:

As the only station with 100% comedy on German free TV, Comedy Central's programming combines quality, variety, fun and humor - 24 hours a day. Whether it's successful U.S. sitcoms and series, cartoons for adults, sketch shows, exclusive highlights like South Park or successful local in-house productions like Roast Battle and Comedy Central Presents Standup 3000 - Comedy Central presents the complete spectrum of the genre. Comedy Central is a brand of ViacomCBS Networks International.