1. FC Union Berlin's partnership with Comedy Central started in time for the start of the 2021/22 season. Paramount's brand was also to be seen on Union's shirt jersey sleeves in the DFB Pokal and UEFA Conference League matches the same year. Just one year later, they came on board as as a top sponsor and from then on were on Union's sleeves for Bundesliga matches as well.

The successful partnership with Paramount will now be be continued, and instead of the comedy channel, Paramount's global streaming service Paramount+ will be featured on all relevant advertising spaces in the future. More information on the partnership with Paramount+ will follow shortly.

About Paramount+
Paramount+ is Paramount's global streaming service, offering a wealth of premium entertainment for viewers of all ages. Internationally, the streaming service offers an extensive library of original series, hit shows and popular movies across all genres from world-renowned brands and production studios, including SHOWTIME, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel, in addition to a strong line-up of premium local content. The offer is currently available in the US, Canada, UK, Australia, Latin America, the Caribbean, Austria, France, Germany, Ireland, Italy, Switzerland and South Korea.