Betting giant becomes Union Top-Sponsor
Welcome bwin:
1. FC Union Berlin have a new Top-Sponsor at the Alte Försterei: one of the best-known betting providers bwin will join for season 2018/19.
The company promotes itself as Europe's largest online bookmarker and is extending their commitment to German football. In addition to the presence on TV-relevant advertising, the, three-year contract includes spaces such as the premium LED boards, the Cam Carpets, a hospitality package and a variety of digital activations, like the Union Prediction Game.
"Union have cult status far beyond Berlin and every football fan is familiar with the battle cry 'Eisern Union'. Here the fans are particularly attached to the grassroots of football. This honest and genuine enthusiasm is exactly what we stand for with our bwin brand. With our expanded commitment, we also want to provide the Union fans a real added value -- digitally but also beyond," said Stephan Heilmann, responsible for bwin activities in the DACH region.
"The common passion for football is the basis for the successful development of our club. We are delighted to have found a partner in bwin, with whom we share this passion. Bwin has been involved in sport for several years and has made a name for itself as a trustworthy and professional company, especially in the digital era," said Thomas Stäpke, Managing Diretor for Finance and Marketing at 1. FC Union Berlin.
About bwin:
bwin is the leading sports betting brand of GVC Holdings PLC (LSE: GVC), the leading e-gaming provider in the B2C and B2B sector. GVC has four main areas for business - sports, casino, poker and bingo - and unites a number of brands. Famous brands like bwin and Sportingbet sit among the party poker and party casino brands. Further information here.