In around 250 square meters, with over 10,000 plastered brick stones and an industrially designed steel hall, fans can expect to find a bit of Köpenick right in the centre of the capital.

From long-time members to newly infected Unioners – everyone can look forward to red and white treats. The special feature of the new shop is in the digital jersey printer, where not only can fans customise their own selection of jersey via an interactive touchscreen, but also, items from adidas teamwear as well as other selected fan articles and souvenirs can be personalised directly on-site with their own name or a dedication. In an Union photo booth, fans can take their very own memory photo.

The new Union merchandise store at ALEXA Berlin is open from Monday to Saturday from 10:00 to 20:00.

Highlights of the opening week

• Friday & Saturday | 02.-03.05.2025: Goodie bag surprises & opening discounts

• Wednesday | 07.05.2025 | 16:00 – 18:00: Autograph session with Danilho Doekhi, Tom Rothe, Dina Orschmann and Athanasia Moraitou

• Friday | 09.05.2025 | 14:00 – 17:00: Visit from Ritter Keule

• Friday & Saturday | 09. – 10.05.2025 | 13:00 – 18:00: Fan activities at Metropolis Court in ALEXA with shooting on goal, subsoccer, table soccer and much more